If you haven’t been up to date with the world of Starbucks and social media, here’s a brief catchup. In past years, Starbucks has decorated their late fall and winter cups with ornaments, reindeer and snowmen. This year, Starbucks holiday cups feature are a simplistic, solid “Red Cup”. Starbucks releases a new design on their holiday cups each year; the “Red Cup” was first introduced in 1997. The return of the Starbucks “Red Cup” brought along the #RedCups and the use of a new emoji on Twitter. So what’s the big deal with this year?
This year’s holiday cups have stirred major controversy. Some American’s believe that “Starbucks removed Christmas from their cups because they hate Jesus” and are expressing their anger through social media. The angered believe that Starbucks is refusing to acknowledge Christmas. Even Presidential candidate Donald Trump has voiced his opinion by suggesting to boycott Starbucks.
However, Starbucks decided to “remain neutral and be culturally sensitive” to everyone by keeping their cups blank. One Starbucks employee states, “You are offended that they don’t say Merry Christmas, but Jewish people would be offended if it only said that, not Happy Hanukkah. So they are leaving them blank so they can’t offend anyone.” This has brought up a good point, if Starbucks writes “Merry Christmas” on their cups, shouldn’t they also be writing “Happy Hanukkah”, “Happy Kwanzaa” and all the other holidays celebrated during the late fall and winter season?
The new cups have also created further competition from Starbuck’s competitor, Dunkin Donuts. This year Dunkin Donuts’ holiday cups have holly leaves and the word “joy” written in red. However, Dunkin Donuts has stated that these cups aren’t explicitly Christmas cups and are meant to be “part of our annual celebration of the season and holiday offerings.” Some people who are outraged that Starbucks does not have holiday cups are choosing to get their coffee from Dunkin Donuts instead this holiday season, which also shows the power of the consumer to make their own decisions.
Whether you view the Starbucks holiday cups as a “war on Christmas” or not we invite you to ponder the importance of staying open minded this holiday season. America is very diverse and we all celebrate a variety of difference holidays; this holiday season, take the time to learn more about different cultures and understand that we can all coexist in peace.
And remember, #ItsJustACup